THE PRINCETON REVIEW
Reintroducing an original to a new audience every year.
When new owners moved The Princeton Review from New York to Boston, Elevator Group members were called on as a turnkey marketing department. During an accelerated move to a new strategy, new products and a new team, TPR’s base of over 1000 dispersed test centers required new products, a new marketing strategy and daily sales support. It was a lesson in how to build a new plane while flying it. Creative credits to Spark Creative Works, West Barnstable, Masachusetts.