Introducing a lifesaver for busy people looking for an outlet.

RFA was created by Homedics, a leading provider of personal healthcare products. Elevator helped RFA launch MyCharge, a new line of cell phone charging devices available in most consumer electronics stores. Elevator created a brand positioning, packaging, sales presentations, multi-media advertising, videos and point of sale. The concepts shown here were created for the launch, including a potential endorser like LeBron James. Creative credits to Matt Rowean, New York and Doubleday Cartwright, Brooklyn.