With a little help from Hollywood, Elevator has continued to grow the MIKE AND IKE® campaign by reuniting the famous duo. The movie trailer “The Return of Mike and Ike” was created as an ad spot shown on MTV, VH1, Comedy Central, Nickelodeon, Fuse and ABC, while movie posters and billboards can be seen on outdoor advertising across the country. The radio spot featured hip-hop artist Nelly talking with Angie Martinez about how he helped reunite Mike and Ike. The dialogue continues via various media outlets in which fans everywhere have been rejoicing at the return of the legendary candy duo.