Reintroducing an original to a tough crowd.

Sometimes a reintroduction means a return to the roots of a classic brand. Honeywell is expanding its traditional favorite for hunters, farmers and outdoorsmen to include lines for warm weather, women and kids. Elevator, Mediaworx and Make Studio are teaming up again to create excitement for Muck with advertising, digital marketing and retail merchandising, followed by packaging, collateral and web content.