MIKE AND IKE® ADVERTISING
Advertising for teens who don’t like advertising.
The “Split” ads appeared on MTV, VH1, Comedy Central, Nickleodeon, Fuse, ABC, BET and in dozens of radio and outdoor markets across the country. Mediaworx negotiated over thirty high-profile sampling events and thousands of value added radio mentions. In addition, consumers saw giant wallscapes in New York, a Times Square Jumbotron featuring Mike’s hit rap song “Strawberry or Die” and Ike’s art collection throughout the NY Subway system. By August, people were buzzing about MIKE AND IKE®. Credit to partner Nail Communications for the award winning TV spot and Mediaworx for brilliant planning and buying.