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Introducing a fitness shoe for serious athletes.

In our first true test of Elevator’s process, Brown Shoe and Bosu Fitness enlisted us to optimize and introduce a new brand into the booming fitness category.

Operating well upstream in the product development process, Elevator conducted innovative product and concept testing, sized the market, defined the consumer’s path to purchase, positioned the brand and designed a multi-media launch program centered on social media to reach fitness evangelists. Creative credits to Dan Bryant, Make Studio and Ernie Schenck, Ernie Schenck Creative.